Reframe around cost of inaction, not sticker price.
Drill the objections your reps hear every week
AI presents the objection — you respond — get scored on empathy, clarity, value, and next-step control.
"This is too expensive for our budget right now."
"Totally fair — before we talk price, what does the problem cost you if nothing changes?"
Common pushbacks, ready to drill
Qualify timing and champion before discounting.
Tie to revenue or risk the buyer already owns.
Differentiate on outcome, not features.
Trade one-pager for a next meeting with agenda.
Offer to join CFO call with ROI summary.
Confirm trigger event and stay-in-touch plan.
Explore maintenance cost and opportunity cost.
Three-step objection drill
AI buyer
Delivers objection in persona voice
Your response
Speak or type — like a live call
Coach feedback
6 dimensions + better-answer example
Scored objection response
"Totally fair — before we talk price, can I ask what a 10% lift in close rate would mean for your team this quarter?"
Practice before the next real call
Turn your best plays into AI roleplays your whole team can repeat.